Aug 16, 20195 minNo Distributors No Problem How to Use Digital Marketing to support Direct-to-Consumers Sale in ChinaA new round of retailers’ store closings and bankruptcy filings has hit the news in the last couple of days. This time it includes...
May 21, 20194 minChina’s Video Streaming Landscape and Why It Is Still Undervalued As I’m planning my next trip back to China, I’m reactivating my accounts with Tencent Video (腾讯视频)and iQiyi (爱奇艺), two platforms where I...
Apr 10, 20194 minWhat Chinese Investors are Looking for in Sport Nutrition BrandsWhen it comes to a brand’s China strategy, the goals of many brands I work with are no longer limited in finding distributors. They are...
Mar 12, 20193 minWhy You Need a China Digital Marketing Plan before Having a CustomerI was always asked the question by brand owners and marketers: Why should we invest in digital marketing in China when we don’t have a...
Feb 18, 20195 minFitness Trade Shows to Attend in China & Success Tips -IWF Shanghai Expo Trade shows are effective tools for sport nutrition brands and marketers to unveil their latest and greatest product innovation and...
Jan 21, 20196 minThe 5 mistakes that can derail your brands' success in China China is one of the fast growing markets for sport nutrition and functional food products. With Chinese consumers’ increased awareness of...
Jan 3, 20194 minProtect Your Brand from Trademark Theft in China - Take Action Now Trademark theft and squatters are not unique to the health and wellness industry in China. In the last five years, we have seen several...
Dec 26, 20184 min5 China Fitness and Wellness Digital Marketing Trends You Don’t Want Miss in 2019According to a Statista forecast, this year alone China will have 615.5 millions social media users, which is more than US, UK and...
Dec 11, 20185 min3 Reasons Why Your Distributors Shouldn't Be Your Marketing Solutions in China With the fast growth of China’s health and wellness industry, increasing numbers of U.S. and European brands are trying to enter China’s...
Nov 17, 20184 minHow Fitness and Wellness Brands Use Short Video for Marketing in ChinaChina is seeing rapid growth in short video content thanks to the increasing popularity of short video apps like Kuaishou, Miaopai and...