A new round of retailers’ store closings and bankruptcy filings has hit the news in the last couple of days. This time it includes Victor...

As I’m planning my next trip back to China, I’m reactivating my accounts with Tencent Video (腾讯视频）and iQiyi (爱奇艺), two platforms where I ...

When it comes to a brand’s China strategy, the goals of many brands I work with are no longer limited in finding distributors. They are l...

I was always asked the question by brand owners and marketers: Why should we invest in digital marketing in China when we don’t have a di...

Trade shows are effective tools for sport nutrition brands and marketers to unveil their latest and greatest product innovation and conne...

China is one of the fast growing markets for sport nutrition and functional food products. With Chinese consumers’ increased awareness of...

Trademark theft and squatters are not unique to the health and wellness industry in China. In the last five years, we have seen several m...

According to a Statista forecast, this year alone China will have 615.5 millions social media users, which is more than US, UK and Russia...

With the fast growth of China’s health and wellness industry, increasing numbers of U.S. and European brands are trying to enter China’s ...

China is seeing rapid growth in short video content thanks to the increasing popularity of short video apps like Kuaishou, Miaopai and Do...