A new round of retailers’ store closings and bankruptcy filings has hit the news in the last couple of days. This time it includes Victoria Secret, CVS, Gap,...

As I’m planning my next trip back to China, I’m reactivating my accounts with Tencent Video (腾讯视频）and iQiyi (爱奇艺), two platforms where I can watch U.S. movie...

When it comes to a brand’s China strategy, the goals of many brands I work with are no longer limited in finding distributors. They are looking for partnersh...

I was always asked the question by brand owners and marketers: Why should we invest in digital marketing in China when we don’t have a distributor? The analo...

Trade shows are effective tools for sport nutrition brands and marketers to unveil their latest and greatest product innovation and connect with distributors...

China is one of the fast growing markets for sport nutrition and functional food products. With Chinese consumers’ increased awareness of health and fitness ...

Trademark theft and squatters are not unique to the health and wellness industry in China. In the last five years, we have seen several major U.S. sport nutr...

According to a Statista forecast, this year alone China will have 615.5 millions social media users, which is more than US, UK and Russian population combine...

With the fast growth of China’s health and wellness industry, increasing numbers of U.S. and European brands are trying to enter China’s market by working wi...

China is seeing rapid growth in short video content thanks to the increasing popularity of short video apps like Kuaishou, Miaopai and Douyin.. Last year in ...